Armed with his idea for a super-absorbent thingamajig, he needed a name and couldn’t think of anything suitable – so he asked his partner who thought the chemical element for water, H2O, would fit perfectly into the word sponge to create – SPh2ONGE!

Christopher’s first batch of yellow SPh2ONGE’s were produced and, not knowing where to advertise them or who’d be interested in them, he logged onto Instagram and started a SPh2ONGE account (@Sph2onge). It was here that Christopher discovered like-minded people who enjoyed cleaning and were willing to test out his product.  

The orders started to pick up speed and suddenly stock began to disappear – some SPh2ONGEs were even being sent as far as Singapore and Australia! As popularity grew over the next few months, Christopher decided to release a new colour – PINK!  SPh2ONGE was now getting the attention of Instagram cleaning celebrities. In April 2019, Instagram influencer, Sophie Hinchliffe (@mrshinchhome) shared a cleaning post using a pink SPh2ONGE to her 2.5 million followers and SPh2ONGE received a monumental amount of attention. SPh2ONGE had been HINCHED!  

SPh2ONGE continues to grow with new and exciting products and colours, and in October 2022 the new BOOB SPh2NGE was launched to raise awareness and money for those affected by breast cancer.  Get your hands on this "boob" shaped super absorbent sponge - designed to be a visual reminder to feel your boobs, and check for any abnormalities.

Shop now:

Facebook @sph2ongeUK